What on earth do you want a web site for?
Before you leap
in at the deep end give this some consideration. Look carefully at the product
you have. Is it likely to sell over the internet? We all know that CD's, books
and software are prolific on the web and tend to do well but if you are selling
brass candlesticks is this likely to be the next internet hot potato in terms of
sales? possibly not, However, the internet is full of suprises so we could be
You need to consider
the logistics of delivery across the UK and possible enquiries from abroad. How
would you have sent those candlesticks to Ma Baker in Michigan? Is Ma Baker
going to pay you in Ecu's ? No, she won't want to do that. She will want to pay
online with her credit card.
Having said that,
whilst the candlesticks may not be the best selling product on the internet they
may be the best way of encouraging people to visit your shop having seen the
beauty of their design and the keen prices that you offer.
So, if your web site
is for selling a product then you need a lot of careful planning and
consideration before you get started. Now, it may be that you fall into the
category of the wannabee's who just have to have that web site because Joe
Bloggs across the road has one and you are miffed because you don't. You feel
out of touch and missing out on things and besides you want to dip your toes in
the water and register your company domain name before someone else grabs it.
That's fine but don't spend a fortune doing it. Start of with something very
basic and read the rest of this article to find out more about how it all
Perhaps your company
would like to save money over the internet? Does this sound daft? Well, a web
site designed the right way and for the right purpose can cut company costs
considerably. For example, if you send out a thousand leaflets by post this
would cost you around £250. By comparison if you sent them by email and
depending on the means by which you send them you are talking pence not pounds.
The saving is enhanced every time someone rings your company and is directed to
your web site to view your products rather than waiting days for the post to
arrive and the chance of losing an order.
The internet is not
just about web sites either. Email is the fastest and most efficient means of
forwarding information possible. If you are skeptical about web sites please do
yourself a favour and purchase a computer even if only for email purposes. In
this day and age you will get left out without it. Your customers will not be
impressed either. Personally, the very thought of walking over to a fax machine,
inserting a piece of paper, dialling the number and waiting until connection and
the slow trundling of paper begins just makes us come out in goose bumps. How
old fashioned. We can send 20 emails to 20 different companies in the time it
takes you to walk to the fax machine and dial the number. Now how important is
You should also
consider the cost difference between the sending a fax vs email. Consider the
graphics designer in Solihull who was driving to Halesowen twice a week to
deliver his precious documents for printing. Although a graphics designer he was
just coming round to the wonders of IT and the internet. Costs for petrol and
time per annum spent travelling were estimated at £2,200. Enter one low spec
computer at a cost of £300 and an internet connection with a local ISP. No more
travelling to Halesowen. The graphics were forwarded by email. Problem solved.
The golden rule in
setting up your website is to establish what you want it to do for you. Time
spent now in formulating a plan is money saved later.